Landing page checklist for paid ads

Use this before you send paid clicks to any page. Each item costs little to fix and protects the budget you are about to spend.

Message

• The headline matches the ad's words and promise.
• The first lines say what you do, where and for whom.
• The page is about one service, not your whole business.

Action

• One main action, such as call, book or get a quote, visible without scrolling on a phone.
• A tap-to-call phone number for local services.
• A short form that asks only what you need to reply.

Trust

• Reviews or ratings near the action.
• Photos of real work, licenses or memberships where relevant.
• Clear prices, or a clear explanation of how you quote.

Technical

• Loads quickly on a phone on mobile data. Test with Google's free PageSpeed Insights.
• Calls and form sends are tracked as conversions in the ad platform.
• A test inquiry arrives where someone will see it.

After launch