Website and ad agencies: make your site and your ads work as one

Ads bring people to your website, and the website decides whether they become customers. Check whether your page is ready for ad traffic, see what a landing page needs and decide whether one agency or two should handle the work.

Is your website ready for ads?

Tick what is true for the page you would send ad clicks to. The checker scores how ready it is and lists what to fix before you spend. Nothing leaves your browser.

Frequently asked questions

Should my ads go to my home page?

Usually not. A page about the specific service in the ad, with one clear action, tends to turn more clicks into leads.

What is message match?

When the landing page repeats the promise and words of the ad, so visitors immediately see they are in the right place.

Is it better to hire one agency for website and ads?

It can make one team accountable for cost per lead. Separate specialists can work too, if one of them clearly owns tracking and landing pages.

What should be in place before I run ads?

A matching landing page, tested conversion tracking, a fast mobile page and someone who answers inquiries the same day.

Who should own my ad accounts and website?

Your business. Make sure you have administrator access to every account.

Guides

One plan for site and ads

Message match, tracking, speed and follow-up, together.

Landing page checklist

Everything a page needs before ad clicks arrive.

One agency or two

Pros, cons, questions and who owns what.

Want your site and ads reviewed together?

We review websites and ad accounts side by side at no cost. Ask for a free review or call (510) 857-7838.